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Monday, November 9, 2009

Kraft's bid for Cadbury: Unsweetened

Kraft's bid for Cadbury: Unsweetened | The Economist: "If the price has changed a little, the response of Cadbury’s board has not altered one jot. Cadbury originally said that Kraft’s offer “significantly undervalued” the company and was “unappealing”, just as an American’s idea of chocolate is to the British palate. This time round Cadbury’s appetite for a deal is no greater. It “emphatically rejected” Kraft’s direct offer to its shareholders, adding, just for good measure, that it was “derisory”."

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