Group Polarization: The Trend to Extreme Decisions

Group Polarization: The Trend to Extreme Decisions | PsyBlog: "In fact group discussions tend to polarize groups so that, rather than people's views always being averaged, their initial preferences can become exaggerated and their final position is often more extreme than it was initially.

In an early set of studies all about risk, decision-making was shown to shift either towards the cautious or the risky depending on the type of problem (Stoner, 1968)."