Canada's wine industry: Outsourcing terroir | The Economist

Canada's wine industry: Outsourcing terroir | The Economist: "Smaller wineries in both British Columbia and Ontario, which produce better-quality wines, say the labelling is devaluing their image. They want the rule changed. They accuse the Liquor Control Board, an arm of Ontario’s government that holds a monopoly on off-sales in the province, of siding with the heavyweights. The board displays their blended wines on the shelves dedicated to promoting local products at the front of every store. It is bad enough for consumers to have to buy wine from the government. Why the government thinks consumers should be hoodwinked in the cause of trying to compete with Chile and Australia in wine production is even more baffling."